Siddharth Pereira

Digital marketing specialist and exchange investor that is passionate about the internet, technology and everything in between. I work on conceptualizing and implementing online web development projects that provide branding and visibility results to businesses set up in multiple niches.

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Three Pillars of Retail

The Three Pillars of Retail for the Year 2020

As retailers and marketers, we’ve spent a good chunk of 2019 promoting products and services without focusing on the three pillars of retail and instead only looking at onboarding new customers. In-turn we were expected to run campaigns that sought creative ways to impact our bottom lines. Semantics3 reported that there are nearly 6 million …

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Chinese Website Designs

Chinese Website Designs and their Marketing Strategies

Conducting business in China is not for the meek. It takes an aggressive form of patience, love and most importantly, an open mind to embrace the country’s culture, values, and traditions which mirror themselves into every design I have ever seen. It is not unconventional to accept that most of China’s trade happens online. China …

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Instagram Marketing Tools

3 Essential Tools for Instagram Influencer Marketing

Instagram Influencer Rachel Brathen charges upwards of $20,000 for a single post on her Instagram feed. She isn’t alone. There are a plethora of other socialites and influencers across the world that are earning big by simply being an Instagram influencer and ambassador for products online.  Instagram has become a globally accredited and powerful platform …

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Scoring Insurance Sales with CRM

Within the Insurance sector, there is always a form of anxiety that builds up between agents and insurance carriers. Insurance carriers view agents as maverick service providers that are difficult to control and pass on increased costs and commission rates. Agents, by discordance, view insurance carriers as large, successful businesses with a number of employees, …

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CaseStudy: Why CRM Solutions are Failing

In 2019, it was observed that 87% of businesses use a cloud-based CRM solution compared to 12% in 2008. This has been attributed primarily because of mobile user adoption rates. Employees are now more connected with their company goals better than ever before. While the adoption rate steadily increases, it has been noticed that 20% …

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