General Marketing

Tips, tricks, and insights about the latest marketing trends that can help your business grow.

Product Management Role

How To Ace Your Product Management Role

Companies hire product managers to oversee the development and success of a product. The Product Management Role is filled with individual contributors responsible for defining the strategy and vision for a product. They work with cross-functional teams to bring the product to market. Skills Product Managers Need There is no set path to becoming a […]

Agile vs Waterfall Methodology

Agile vs Waterfall Methodology Basics & Fundamentals

Agile vs Waterfall Methodology are two fundamentally different approaches to project management that are commonly used in software development. While both approaches have their own strengths and weaknesses, they are often used in different contexts and for different types of projects. In this article, we will explore the key differences between Agile and Waterfall, and

Lead Generation Tips for Small Businesses

Lead Generation Tips for Small Businesses

Lead Generation is the process of generating new sales opportunities by finding potential customers. It involves identifying people who might need your product or service, then nurturing those relationships until they’re ready to buy. These are my Lead Generation Tips for Small Businesses that I implement on a daily basis. If you are still on

Customers Online

7 Strategies that Prove Why Marketing is Important for Your Business

There is no doubt that it is becoming increasingly important for companies to understand the value of internet marketing. As more customers and companies shop and buy online goods, you too will need to expand your company in a brand new creative way. As you embark on this journey, you will realize why marketing is

Visitor Engagement in Digital Marketing

How to Boost Visitor Engagement in Digital Marketing

Let’s talk about how you can boost Visitor Engagement in Digital Marketing for your website. But, first off, what is visitor engagement, and why do you need it? Well, if you are trying to increase traffic to your website, you should know that the journey doesn’t stop with just traffic alone. Of course getting new

What does Doxing Mean

What does Doxing Mean and What you Need to Know about Identity Theft

I generally share information about marketing strategies and lead generation tools. But this has been something bothering me for a while. I love social media but the concept of doxing is worrying me a whole lot these days. So what does doxing mean exactly? Doxing is a growing and worrying trend that is quickly becoming

Product Manager vs Project Manager

Product Management vs Project Management – What’s the Difference?

Part of my job entails meeting the next generation of web professionals. They often ask me about the work I do. One question that pops up a lot is ‘what is product management vs project management and what exactly is the difference between the two?’. A lot of times these two roles are confused to

Lead Generation Tools

Lead Generation Tools and Tips You Need for Your Business

Lead generation is one of the most important aspects of your sales strategy. If you can’t generate calls or meets with clients, you can’t really sell anything. Over the years, I’ve worked with some of the biggest companies, startups, and also ran my own business using Lead Generation Tools. I’ve uncovered seven key strategies that

Visual Storytelling Guidelines

Visual Storytelling Step-by-Step Guidelines for UI & UX

Visual Storytelling has been a content marketing trend for the past few years. The idea however is nothing new since people were creating narratives long before writing existed. Storytelling is the process of describing a series of events to communicate something to your audience. The purpose can be to entertain, educate, or instill values. The

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