Marketing

Three Pillars of Retail

Three Pillars of Retail

As retailers and marketers, we’ve spent a good chunk of 2019 promoting products and services without focusing on the three pillars of retail and instead only looking at onboarding new customers. In-turn we were expected to run campaigns that sought creative ways to impact our bottom lines. Semantics3 reported that there are nearly 6 million …

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Scoring Insurance Sales with CRM

CRM Insurance Sales

Within the Insurance sector, there is always a form of anxiety that builds up between agents and insurance carriers. Insurance carriers view agents as maverick service providers that are difficult to control and pass on increased costs and commission rates. Agents, by discordance, view insurance carriers as large, successful businesses with a number of employees, …

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