Data & Analytics

Let’s talk about data and analytics. I share my learnings with tools such as Ubersuggest, Google Analytics, Woopra, Piwik and Hotjar.

Agile vs Waterfall Methodology

Agile vs Waterfall Methodology Basics & Fundamentals

Agile vs Waterfall Methodology are two fundamentally different approaches to project management that are commonly used in software development. While both approaches have their own strengths and weaknesses, they are often used in different contexts and for different types of projects. In this article, we will explore the key differences between Agile and Waterfall, and […]

Visitor Engagement in Digital Marketing

How to Boost Visitor Engagement in Digital Marketing

Let’s talk about how you can boost Visitor Engagement in Digital Marketing for your website. But, first off, what is visitor engagement, and why do you need it? Well, if you are trying to increase traffic to your website, you should know that the journey doesn’t stop with just traffic alone. Of course getting new

Marketing Emails

What’s the Best Time to Send out Marketing Emails?

When I get asked what’s the best time to send out marketing emails, I often get pulled back to the time when email was something we did only on laptops and desktops. My old ways never left me and I needed to take a step back and rethink my position on this. Marketers often hurriedly

Facebook Marketing

Read this Before You Sign Up for Facebook’s Free Basics Campaign

You may have noticed by now that Facebook has been requesting you to sign up a petition which they will forward to TRAI. This is a networking program aimed at providing free internet access to people from different industry sectors. What you do not know is that Free Basics is nothing but the Internet.Org campaign

Analytics Marketing

5 Great Alternatives to Google Analytics

Google has been the dominant player in the analytics market for quite a while now. There’s no doubting their tools and it goes without saying that a major chunk of SMB’s, startups, and enterprises are using Google Analytics to monitor and track everything they do. But what do you do when you and your business

eCommerce India

The Rise of eCommerce in India

Back in 1998, we did not see this coming. Perhaps, we never wanted to. With Fabmart, Bazzee, and First&Second battling head on to become the Amazon of India, somewhere down the line, things changed and now it’s a completely new ball game. Rediff overhauled themselves, Sify wanted to monetize their toys, Infibeam tried really hard,

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