Company Branding

Here is a collection of articles that define the process of giving meaning to a specific organization, company, products, and services. I create and shape brands with technology.

Visual Storytelling Guidelines

Visual Storytelling Step-by-Step Guidelines for UI & UX

Visual Storytelling has been a content marketing trend for the past few years. The idea however is nothing new since people were creating narratives long before writing existed. Storytelling is the process of describing a series of events to communicate something to your audience. The purpose can be to entertain, educate, or instill values. The […]

American Express Company

The American Express Company Success Story

The American Express Company has always marketed itself as the most prestigious of all the credit cards. Of course we all know of Visa and Mastercard and everybody has those. But only a select few have an American Express. Let’s take a look what all the fuss is about. In 2019, there were over 3.3

Chinese Website Designs and their Marketing Strategies

Conducting business in China is not for the meek. It takes an aggressive form of patience, love and most importantly, an open mind to embrace the country’s culture, values, and traditions which mirror themselves into every design I have ever seen. It is not unconventional to accept that most of China’s trade happens online. China

Walt Disney Company

How Big is the Walt Disney Company?

The highest-grossing movie of 2018 in the United States was Black Panther. My first guess would have been Infinity War but as it turns out, Infinity War was the number one in the worldwide box office and it barely came in number two domestically. However, your eyes should be fixed on what came in at

Uber and Lyft

Uber vs Lyft: Comparing the Titans of Ride-Sharing

The battle between Uber and Lyft is one of the fiercest and most intense business rivalries we have today. It’s riveting to watch and assimilate what these two companies are doing to rub each other off. There’s been a lot of talk about Uber and Lyft these past few years and we know that they’ve

AMC Theatres

A CaseStudy of How AMC Became Leaders in the Movie Screening Business

What do you think was the average price of a movie ticket in North America last year? It was $9.11 even though the average ticket price at an AMC theater is $9.55. The average patron spends $5.17 on food and beverages. On Saturday, April 27, 2019, both of those numbers set new records. A lot

Tough Bosses

Why You Need a Tough Boss to Succeed at Work and Life

You’re going to hate this post but there’s a tough boss everywhere. We’ve seen them in the movies. We hear about them from our friends and we’ve been warned by our family to stay clear from them. They live, work and prosper amongst us. They’re not hard to miss and if you pay really close

Branding Strategies for Designers

UX Designers: You need to get up and start building your brand today!

Why do Indian cards have an OTP mechanism whereas cards in the States enable transactions with just a swipe? Why do people prefer the convenience of shopping at Myntra or Flipkart as compared to e-commerce portals of traditional retail outlets? Why is brick and mortar retail getting a paradigm shift to changing the buying behavior

UI & UX Jobs

Death to Designers: Here’s what’s going to happen to your Current UX / UI Job

Spoiler: There is an inconvenient truth, if you are a designer, you will hate this post. We’ve seen them grow from small scale garages to multi-billion dollar companies. The last 10 years have been a testimony to everything we have come to appreciate technology for. With great new tech strides being made and advancements that

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