Company Branding Archives | Siddharth Pereira | Product Marketing & UX Consultant in India

Why Building the “What” Is Easy, But Selling the “Why” Is Harder

Ask any Product Manager what keeps them up at night, and you might expect answers like […]

Visual Storytelling has been a content marketing trend for the past few years. The idea however

The American Express Company has always marketed itself as the most prestigious of all the credit

Conducting business in China is not for the meek. It takes an aggressive form of patience,

The highest-grossing movie of 2018 in the United States was Black Panther. My first guess would

The battle between Uber and Lyft is one of the fiercest and most intense business rivalries

What do you think was the average price of a movie ticket in North America last

You’re going to hate this post but there’s a tough boss everywhere. We’ve seen them in

Why do Indian cards have an OTP mechanism whereas cards in the States enable transactions with

Spoiler: There is an inconvenient truth, if you are a designer, you will hate this post.

Design in the absence of logic is simply decoration. I’ve been a huge advocate for

Brutalism has proven that websites and applications can be nightmares of unordered images with superseding clashing

1. The Future of Web Design is Simplicity Well proportioned whitespace, carefully selected color schemes and

Pune has always been my second home. I travel there more often than I can remember.

I have seen a bunch of designs, online and offline, that make me puke. They make

Over the last few years, we’ve seen an upheaval in the way computer interfaces are designed.