Company Branding

Here is a collection of articles that define the process of giving meaning to a specific organization, company, products, and services. I create and shape brands with technology.

Trends for Boosting Conversions

Design Trends that Boost Conversions

Design in the absence of logic is simply decoration.   I’ve been a huge advocate for design thinking all my professional life and I’ve seen it evolve through some of its roughest times into fine-tuning itself for the digital world. Design is a great solution provider and is truly the future of everything digital. While […]

Brutalism Design

Meet Brutalism: The Design Trend that is Driving UX and UI Guys Crazy

Brutalism has proven that websites and applications can be nightmares of unordered images with superseding clashing fonts and colors directly out of the paranormal. Embedded CSS, code without tabs, and unstyled HTML tables are working and it’s achieving just what it has always wanted. It’s weird but it’s totally agreed that it works. We’ve all

Development Trends

10 Design & Development Trends

1. The Future of Web Design is Simplicity Well proportioned whitespace, carefully selected color schemes and elegant typefaces are going to be the key three ingredients to web design perfection in 2017. While not necessarily a design trend, simplicity is where UI and UX design has been moving towards for quite some years now, and

Pune Connect India

PuneConnect has its Sights on the Future

Pune has always been my second home. I travel there more often than I can remember. It’s a place that has taught me how to differentiate between a tech-ready city and a tech-achieving one. Every trip I make here always leaves me with insights I would not otherwise comprehend. I’ve attended a shit load of

Web Designers

Designers Need to Stop Making Poop

I have seen a bunch of designs, online and offline, that make me puke. They make me want to push my fingers down my throat and force-out my barf with the hope that what has been seen can be unseen. But here’s the reality of it: big companies around the world are spending millions of

Skeumorphic Design

Give Skeuomorphism Another Try?

Over the last few years, we’ve seen an upheaval in the way computer interfaces are designed. Skeuomorphism is out, and flat is in. But have we gone too far? Perhaps we’ve taken the skeuomorphic death hunts as far as they can go, and it’s high time we usher in a new era of post-flat digital

Wireframing Tools

UX 102: The Wireframe

If you are in the same business that I am in love with, then you’re probably pretty familiar with the concepts of wireframes, and if you’re a user experience designer you’re probably rolling your eyes at yet another post about what a wireframe is and what it’s good for.  If, on the other hand, you’re not

Product Marketing

We are the Product, Not the Customer

Poking, tagging, liking, and becoming a farmer seems to be a trend that never stops growing. Evidently, Zuckerberg and his team at a threshold high and have no plans on going slow. With competition rising from Google’s +1, the question remains, how did we all get here? Back in the day when we had access

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