The American Express Company Success Story
The American Express Company has always marketed itself as the most prestigious of all the credit cards. Of course we…
Three Pillars of Retail
As retailers and marketers, we’ve spent a good chunk of 2019 promoting products and services without focusing on the three…
Chinese Website Designs and their Marketing Strategies
Conducting business in China is not for the meek. It takes an aggressive form of patience, love and most importantly,…
3 Essential Tools for Instagram Influencer Marketing
Instagram Influencer Rachel Brathen charges upwards of $20,000 for a single post on her Instagram feed. She isn’t alone. There…
Scoring Insurance Sales with CRM
Within the Insurance sector, there is always a form of anxiety that builds up between agents and insurance carriers. Insurance…
CaseStudy: Why CRM Solutions are Failing
In 2019, it was observed that 87% of businesses use a cloud-based CRM solution compared to 12% in 2008. This…
How Big is the Walt Disney Company?
The highest-grossing movie of 2018 in the United States was Black Panther. My first guess would have been Infinity War…
Uber vs Lyft: Comparing the Titans of Ride-Sharing
The battle between Uber and Lyft is one of the fiercest and most intense business rivalries we have today. It’s…
A CaseStudy of How AMC Became Leaders in the Movie Screening Business
What do you think was the average price of a movie ticket in North America last year? It was $9.11…
Why You Need a Tough Boss to Succeed at Work and Life
You’re going to hate this post but there’s a tough boss everywhere. We’ve seen them in the movies. We hear…