Part of my job entails meeting the next generation of web professionals. They often ask me about the work I do. One question that pops up a lot is ‘what is product management vs project management and what exactly is the difference between the two?’. A lot of times these two roles are confused to …
Product Management vs Project Management – What’s the Difference? Read More »
Lead generation is one of the most important aspects of your sales strategy. If you can’t generate calls or meets with clients, you can’t really sell anything. Over the years, I’ve worked with some of the biggest companies, startups, and also ran my own business using Lead Generation Tools. I’ve uncovered seven key strategies that …
Lead Generation Tools and Tips You Need for Your Business Read More »
Visual Storytelling has been a content marketing trend for the past few years. The idea however is nothing new since people were creating narratives long before writing existed. Storytelling is the process of describing a series of events to communicate something to your audience. The purpose can be to entertain, educate, or instill values. The …
Visual Storytelling Step-by-Step Guidelines for UI & UX Read More »
The American Express Company has always marketed itself as the most prestigious of all the credit cards. Of course we all know of Visa and Mastercard and everybody has those. But only a select few have an American Express. Let’s take a look what all the fuss is about. In 2019, there were over 3.3 …
As retailers and marketers, we’ve spent a good chunk of 2019 promoting products and services without focusing on the three pillars of retail and instead only looking at onboarding new customers. In-turn we were expected to run campaigns that sought creative ways to impact our bottom lines. Semantics3 reported that there are nearly 6 million …
Conducting business in China is not for the meek. It takes an aggressive form of patience, love and most importantly, an open mind to embrace the country’s culture, values, and traditions which mirror themselves into every design I have ever seen. It is not unconventional to accept that most of China’s trade happens online. China …
Chinese Website Designs and their Marketing Strategies Read More »