A couple of weeks ago, I had written extensively about the difference between product management vs project management. That should have given you a segue to help you understand the […]
10 Skills for Product Management Professionals Read More
There is no doubt that it is becoming increasingly important for companies to understand the value of internet marketing. As more customers and companies shop and buy online goods, you
7 Strategies that Prove Why Marketing is Important for Your Business Read More
Developing a website is an unavoidable aspect of establishing an online presence, but very rarely do businesses talk about how to improve user experience for their websites. Websites are beneficial
12 Super Easy Ways to Improve User Experience for Your Website Read More
What is Synergy? Synergy is an online renting, buying, and co-warehousing platform. It helps users find warehouses near them that can fit their storage requirements and budgets. While building this
UI UX Case Study for Synergy Read More
As a user experience designer, you are going to be bombarded with a plethora of UX tools to choose from. But the key to successful productivity is to wade through
UX Tools that Really Work Read More
Let’s talk about how you can boost Visitor Engagement in Digital Marketing for your website. But, first off, what is visitor engagement, and why do you need it? Well, if
How to Boost Visitor Engagement in Digital Marketing Read More
I generally share information about marketing strategies and lead generation tools. But this has been something bothering me for a while. I love social media but the concept of doxing
What does Doxing Mean and What you Need to Know about Identity Theft Read More
Part of my job entails meeting the next generation of web professionals. They often ask me about the work I do. One question that pops up a lot is ‘what
Product Management vs Project Management – What’s the Difference? Read More
Lead generation is one of the most important aspects of your sales strategy. If you can’t generate calls or meets with clients, you can’t really sell anything. Over the years,
Lead Generation Tools and Tips You Need for Your Business Read More
Visual Storytelling has been a content marketing trend for the past few years. The idea however is nothing new since people were creating narratives long before writing existed. Storytelling is
Visual Storytelling Step-by-Step Guidelines for UI & UX Read More
The American Express Company has always marketed itself as the most prestigious of all the credit cards. Of course we all know of Visa and Mastercard and everybody has those.
The American Express Company Success Story Read More
As retailers and marketers, we’ve spent a good chunk of 2019 promoting products and services without focusing on the three pillars of retail and instead only looking at onboarding new
Three Pillars of Retail Read More
Conducting business in China is not for the meek. It takes an aggressive form of patience, love and most importantly, an open mind to embrace the country’s culture, values, and
Chinese Website Designs and their Marketing Strategies Read More
Instagram Influencer Rachel Brathen charges upwards of $20,000 for a single post on her Instagram feed. She isn’t alone. There are a plethora of other socialites and influencers across the
3 Essential Tools for Instagram Influencer Marketing Read More
Within the Insurance sector, there is always a form of anxiety that builds up between agents and insurance carriers. Insurance carriers view agents as maverick service providers that are difficult
Scoring Insurance Sales with CRM Read More
In 2019, it was observed that 87% of businesses use a cloud-based CRM solution compared to 12% in 2008. This has been attributed primarily because of mobile user adoption rates.
CaseStudy: Why CRM Solutions are Failing Read More