Company Branding Archives | Siddharth Pereira | Product Marketing & UX Consultant in India

Visual Storytelling Step-by-Step Guidelines for UI & UX

Visual Storytelling has been a content marketing trend for the past few years. The idea however is nothing new since […]

The American Express Company has always marketed itself as the most prestigious of all the credit cards. Of course we

Conducting business in China is not for the meek. It takes an aggressive form of patience, love and most importantly,

The highest-grossing movie of 2018 in the United States was Black Panther. My first guess would have been Infinity War

The battle between Uber and Lyft is one of the fiercest and most intense business rivalries we have today. It’s

What do you think was the average price of a movie ticket in North America last year? It was $9.11

You’re going to hate this post but there’s a tough boss everywhere. We’ve seen them in the movies. We hear

Why do Indian cards have an OTP mechanism whereas cards in the States enable transactions with just a swipe? Why

Spoiler: There is an inconvenient truth, if you are a designer, you will hate this post. We’ve seen them grow

Design in the absence of logic is simply decoration. I’ve been a huge advocate for design thinking all my

Brutalism has proven that websites and applications can be nightmares of unordered images with superseding clashing fonts and colors directly

1. The Future of Web Design is Simplicity Well proportioned whitespace, carefully selected color schemes and elegant typefaces are going

Pune has always been my second home. I travel there more often than I can remember. It’s a place that

I have seen a bunch of designs, online and offline, that make me puke. They make me want to push

Over the last few years, we’ve seen an upheaval in the way computer interfaces are designed. Skeuomorphism is out, and